Shiri, Procter and Gamble Expert at JobTestPrep
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Updated: June 2026 | Verified against current P&G assessment format
The P&G Grid Challenge is a gamified working memory and spatial reasoning test, delivered through AON's SmartPredict platform as part of the P&G Interactive Assessment. It presents alternating rounds of dot memorization and visual distractor puzzles, testing how accurately you can retain spatial information under cognitive pressure.
The Grid Challenge is adaptive, meaning the algorithm adjusts difficulty in real-time based on your performance - answer correctly and rounds become harder; make mistakes and they simplify. This adaptive mechanism ensures your final score accurately reflects your maximum working memory and spatial reasoning capability.
Key Facts:
On this page, you'll learn exactly how the Grid Challenge works, why it eliminates 80% of candidates, and the proven strategies that separate those who pass from those who don't.
Did you know?
The Grid Challenge is just 1 assessment challenge out of 4.
The P&G Grid Challenge Test (or Game) is a gamified assessment that evaluates your memorization and spatial orientation skills. You have 6 minutes to answer as many alternating memorization and spatial orientation questions as you can.
The fact that the Grid Challenge Game is in the form of an adaptive computer program makes it a lot more challenging, as the questions become harder every time you get one right, or easier (and therefore worth fewer points) every time you get a question wrong.
This last point is crucial: if you answer a question wrong, you will subsequently be presented with a simpler question – which will award you fewer points for answering it correctly than a harder one would. This means that the more questions you get wrong, the harder it is to recover and achieve a good grade on the test.
Each section of the test (also called a ‘round’) is made up of a sequence of questions – let’s see how this will look in the real test:
💡 Note: The number of memorization sections in the question may be between three and five, and the same is true also for the spatial orientation questions. The more memorization rounds, the harder it gets.
Did you know? The Grid Challenge Game is just 1 assessment challenge out of 4. Practice all of them -
The AON Grid Challenge (SmartPredict) is considered by some to be the most challenging part of the Procter and Gamble Online Assessment. This is because AON has used several strategies in developing this test to make it more complex.
The Grid Challenge Game assessment is designed to stretch your skills and to see where the limit of your abilities lies.
The Grid Challenge Test contains three types of spatial orientation questions that test your ability to manipulate figures mentally. Let’s review each one:
While on the face of it, these questions appear different, they are actually testing the same mental aptitude: the ability to visualize changes to a given figure or item and to imagine what that item would look like if it were manipulated one way or another.
The Grid Challenge is built to overwhelm you - adaptive difficulty, strict time limit, and questions designed to overload your short-term memory. The only way to walk in ready is to practice on something that replicates all of it.
Our exclusive interactive P&G PrepPack covers every mandatory assessment - Grid, Switch, Digit, and PEAK Performance - simulating the exact format of each. Get the full package and save on Switch Challenge preparation.
AON is a test provider that has created a variety of gamified assessments that employers use to screen would-be employees (and therefore, that you as a candidate can expect to face). The Grid Challenge Test is often used in a package with other AON tests, such as the AON Motion Challenge, the Switch Challenge, and the Digit Challenge. These tests are all computer-based and adaptive and are intended to challenge the abilities that they test as much as possible.
To select new employees for a variety of positions, Procter and Gamble use the P&G assessment, a challenging combination of cognitive and behavioral assessments.
The Grid Challenge Test is used as part of the Procter and Gamble Assessment, alongside other cognitive ability tests such as the Switch Challenge and Digit Challenge, as well as a PEAK Performance Assessment. These together give P&G a broad view of your capabilities, and whether you are the right person to begin a lucrative career in this renowned organization.
To learn more about how you can prepare for P&G’s unique assessment, visit our Procter and Gamble Assessment page.
You can also try out some free sample questions here!
Don't just practice grids randomly. Learn to identify vertical, horizontal, diagonal, and rotational symmetry in under 2 seconds each. Diagonal symmetry is where most candidates fail because it's less intuitive than vertical/horizontal mirrors.
Turn dot positions into phrases like “middle-right” or “bottom of triangle. The spatial orientation questions may disrupt your visual memory, but they affect your verbal memory less. We recommend remembering the dots’ positions based on your created phrases or sentences, rather than relying only on your visual memory.
Visual spatial reasoning is the ability to mentally manipulate, rotate, and compare shapes and positions in your mind's eye. It is what allows you to look at two figures and instantly judge whether one is a mirror image or a rotated version of the other - without physically moving anything. In the context of the P&G Grid Challenge, visual spatial reasoning is tested through the symmetry, rotation, and combination questions that appear between each memory round. Candidates with stronger visual spatial reasoning process these distractor questions faster, which preserves more mental resources for holding dot positions in working memory. The two skills are deeply linked on this test - the weaker your spatial reasoning speed, the more it drains your memory recall.
Technically, there is nothing stopping you, but it is not recommended. Because the Grid Challenge is strictly timed (6 minutes) and adaptive, the speed at which you must switch between the dot and the spatial puzzle makes looking down at a piece of paper a major disadvantage. Most successful candidates use "verbal labeling" (whispering the coordinates like "Top-Left, Center") or mental "mapping" to keep their eyes on the screen at all times.
No. While the spatial questions (symmetry, rotation) act as "distractors," they are a core part of your cognitive score. The test’s adaptive algorithm tracks your performance on both. If you consistently guess or fail the spatial puzzles, the test may stop increasing in difficulty, which limits your maximum possible score even if your memory recall is perfect. Balance is key: aim for "fast enough" on the grids without sacrificing the dots.
You will typically receive an official update regarding your status within 5 to 10 business days.
Yes. The Grid Challenge is specifically designed to measure working memory capacity - your ability to hold information in mind while simultaneously processing new input. When you memorize dot positions and then answer a symmetry or rotation question before recalling those dots, that gap is a direct working memory test. The more rounds you hold accurately, the higher your score.
Because both tasks compete for the same working memory resources. The spatial orientation questions (symmetry, rotation, combination) are not filler - they are deliberate interference. AON designed them specifically to overwrite the dot positions you just stored. Candidates who try to hold dots visually are most vulnerable; those who convert positions to verbal labels ("top-left, center-right") protect their recall because verbal and visual memory use partially separate channels.
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