This question is based on the Customer Obsession Leadership Principle:
Leaders start with the customer and work backwards.
And this is how you solve it:
- Step 1: Prioritize customer impact
The most important factor is customer satisfaction. Suppliers with fewer complaints or unresolved issues are preferred.
Supplier A → Low issues
Supplier D → Low issues
Supplier B & C → Moderate issues
A and D remain the strongest options.
- Step 2: Evaluate on-time delivery
Next, consider delivery performance.
A → High on-time delivery
D → High on-time delivery
Both suppliers perform equally well, so they remain tied.
- Step 3: Use cost as a tie-breaker
When options are equal on customer-focused metrics, cost becomes the deciding factor.
A → High transport costs
D → Low transport costs
Supplier D ranks above A.
- Step 4: Rank the remaining suppliers
Now compare the remaining options (B and C).
Both have similar customer issues and delivery performance
The key difference is cost:
C → Low cost
B → High cost
👉 Supplier C ranks above B.
Final Ranking
- Supplier D
- Supplier A
- Supplier C
- Supplier B
Key Takeaway
In Amazon Work Simulation questions, customer impact comes first. When options are similar, use factors like cost to make the final decision.