Your resume is screened by an automated system before Amazon has an opportunity to read it and consider all of your accomplishments. Unfortunately, only 60% of resumes make it through this point. Like many large businesses, Amazon uses an applicant tracking system (ATS).
When you submit your resume to their job portal, an automatic system analyzes it based on a set of keywords that are then examined (or on LinkedIn). While you have to use similar language to the job description, the system is smarter than that.
Amazon seeks employees that are logical, analytical, humble, and at ease with failure. Consider this for a moment. What qualities should you emphasize in your resume?
It is helpful to use terminology that is similar to Amazon's (such as "dive deep" or "think large") to show your abilities and to establish a rapport with the recruiting manager or HR who is reviewing your resume.