Researching before the interview is a critical step. A big part of the interview will be surrounding the details of the position, company, and their product.
The best interview preparation tip is to have as much context as possible when you answer questions. This way you can tailor your response to the specific company and position. It will show that you know how to be prepared and professional.
First, research the company as much as you can from different sources. It is important to learn through their own website and social media, though having other perspectives will give you a broader view of their work. Try talking to people that work in the field and ask them about specific keywords or strategies that might be relevant in this role.
To broaden your research, aim to learn everything you can about the position you’re applying for. You will have a huge advantage if you know exactly what they’re looking for. Go back to the job posting to see the experience and skills they listed, and conduct research according to that.
Even if the role you applied for isn’t directly related to the product or service, it is crucial to understand what they offer as much as you can. Chances are they will ask you what you know about the company, this will be a good opportunity to demonstrate that you prepared accordingly. If the company offers a product available to you, definitely try it out before the interview.